Email marketing has opened up a whole new means of communication for businesses to reach their customers. Now businesses can potentially reach millions of people all over the world at a fraction of the cost of reaching them through the postal service. This article can help you learn more about email marketing and how you can use it for your business.
Before using email marketing, create a test email and send it to a friend or family member. Your loved one can see how the email looks and give you feedback. This way, if any changes need to be made, you can do it before sending the emails out to customers.
Make sure that you get permission from customers or potential customers before sending out your emails. If people do not want to get emails from you, they could mark your emails as spam or even ignore you altogether. There is even a chance that your email service could take you out of their system.
Continue offering incentives to customers after they sign up for your email list. For example, give customers a 10 percent discount if they remain on your email list for a month. This keeps customers from losing interest in your marketing materials and unsubscribing or deleting your emails after just a couple of newsletters.
Treat each reader like a relationship. Ask in the first email for permission to send more. In the second email, tell them what discounts, products and services they can expect in future emails. In the third email and after, follow through with the content you promised to provide them with.
Try to stay consistent. Your emails should all feature the same colors and company logo. The font that you select should be easy to read. After receiving a few messages, consumers will begin to recognize you, hopefully causing them to pay attention to your emails. Like most other fields of commerce, email marketing relies heavily on building a bond of familiarity between customer and merchant.
In your email campaigns, utilize the least amount of graphics as possible. Some email servers block graphics, so avoid graphics to get your message across more effectively. Some people do not have the proper settings to open graphic heavy e-mails.
Use your email marketing to get your customers more involved with other promotion portals. For example, always give readers several ways to learn more about what every email is discussing. End every email with your contact information and web address, encourage them to share special promotions through Facebook “Like” buttons or direct them to a video that shows them how best to use a new product.
When you are building an effective email marketing campaign, you need to have the proper sign-up forms on your company website. Make sure you have them on every page, and also make sure that they are in the proper locations on your site pages. This is key to getting the customers to sign up.
If you use images in your email newsletters, put text to the right of the images. Research shows that customers are far more likely to click on a link or button that is placed to the left of an image than one that is placed anywhere else on the page.
Keep in mind that with every passing day, the subscribers reading your emails are more likely to be doing so with a smartphone or other mobile device. Because the screen resolution is lower on these devices, you have a smaller space with which to work. Knowing the limits of these mobile screens will allow you to make emails that your users can read.
Have a strong call to action in your email marketing campaign and position it to be seen. You shouldn’t make it difficult for your email readers to know exactly what you want from them. If it’s too hard to figure out, then your email will most likely be quickly deleted. Instead, offer a clear call to action and deliver it in a way that can’t be missed.
This may seem like an obvious tip, but it’s important to be sure that every email address is correct on your mailing list. Don’t waste time receiving email addresses, only to get a message that the address was invalid. Doing so is a time waster!
An effective way to create an email marketing list is to give users an option to sign up for your mailing list on your website. You can garner some enthusiastic, entirely voluntary subscribers simply by making the option to sign up prominently available on your website.
Set up some expectations for your recipients when they sign up for your email campaign. Once they sign up, they should receive an immediate confirmation email that highlights what they can receive from signing up. This can help you build great customers relationships and help you avoid complaints from the recipients not being aware of what they were receiving.
There are few things more detrimental to a website or business than being accused of spamming, so take every precaution to protect your integrity by adding a confirmation step to your email list, opt-in procedure. Providing an opt-in option on your website will make subscribers confirm their interest in receiving emails from you. Include more than one link in the verification email – one they can use to confirm and another to indicate the subscription is a mistake. This will provide you with proof that you’re not a spammer while protecting your readers, giving them confidence in the fact that you respect their wishes.
There is nothing wrong with composing your marketing emails in HTML, but you may find it rewarding to give it a break from time to time. A simple message composed in plain text will be taken as a little more intimate and a little less formal by your subscribers. If you exercise moderation, sending plain text emails can encourage loyalty and draw your readers closer to you.
A previously stated, email marketing has brought about an entire new world for businesses to communicate with their customers. Email marketing has so much potential if it is done correctly. This article provides information and tips to help you develop a email marketing plan and to harness that power for your own business.
